Brand Strategy. Growth. Marketing.

I turn ambitious business objectives into culture-led marketing that moves both people and performance.

Building across travel Web3 creator economies culture entertainment FMCG global consumer brands
About
Hetal Rawal

I'm a Brand & Growth Strategist with 6+ years across travel, Web3, creator marketing, FMCG, and global consumer brands.

My work sits at the intersection of strategy, culture, partnerships, and execution. I've built campaigns and platforms across India and Southeast Asia, working with brands, creators, media partners, agencies, and internal stakeholders to turn complex business objectives into marketing people actually care about.

I'm at my best when I'm bringing people, ideas, culture, and business objectives together to build something meaningful that delivers measurable results.

Experience

The journey that built the playbook.

  1. 2023 to Present

    OML · 1862

    Manager

    Lead brand and growth platforms where culture, partnerships, and business outcomes meet. Platform thinking: building things that scale beyond a single campaign.

    Brand StrategyPartnershipsExperiencesGrowth
  2. 2022 to 2023

    FoxyMoron

    Associate Account Manager

    Learned to orchestrate creators, clients, and launches into one moving system. Built stakeholder fluency across brands, creators, and platforms.

    CreatorsDigitalProduct LaunchesConsumer Brands
  3. 2021 to 2022

    Blockwiz

    Digital Marketing Manager

    Learned to market emerging categories, and that community is the real growth engine. Gained comfort with new spaces and a global, community-first lens.

    Web3CommunityGrowthGlobal Brands
  4. 2019 to 2020

    Travelxp

    Senior Marketing Executive

    Growth is a discipline, not a moment, built on audience, content, and retention working together. Set a data-led foundation for understanding what actually moves people.

    Audience GrowthContentSEORetention
Impact at a glance

Scale first. Then the story behind it.

0
Views
BREEZER Tribe
0
Engagements
YouTube India · #ManikeMove
0
Campaign Reach
Grey Goose · On The Guestlist
0
Attendees Activated
BREEZER Tribe · Live experiences
0
Views
Bombay Sapphire · SG
0
Quarterly Growth
Travelxp
What I do

I build the connective tissue between brands, culture, and growth.

01

Brand Strategy

Turning business objectives into clear, market-facing narratives people can rally around.

02

Growth Marketing

Building campaigns, content, and ecosystems that move measurable outcomes.

03

Partnerships

Bringing together brands, creators, platforms, agencies, and media partners.

04

Creator Ecosystems

Designing participation models that help communities and creators amplify the brand.

05

Market Localization

Translating global platforms into locally relevant cultural moments.

06

Integrated Campaigns

Connecting content, media, experiences, and execution into one cohesive system.

Featured work

Not campaigns. Platforms.

Every project read as a strategic business story: the brief, the insight, the strategy, the ecosystem, the impact, and my role in it.

Foundation

My foundation in growth marketing

Travelxp is where it started: audience growth, content, SEO, and retention. The origin of how I think about growth as a system.

150%
Quarterly growth
300%
Instagram engagement
Travelxp on LinkedIn ↗
Early adopter

Web3 growth, before it was mainstream

At Blockwiz I marketed an emerging category to a global audience, proof of adaptability, community thinking, and comfort building in new spaces.

Global
Brand exposure
Community
First growth engine
What excites me

I'm drawn to where culture, technology, communities, and creativity collide.

AI & emerging platforms Creator economies Consumer behavior Communities Entertainment & culture Brands
Let's talk

Let's build what people care about next.

Brand Strategy · Growth · Marketing © 2026 Hetal Rawal